Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

Growing TOGETHER

prima LOVES • Get spring-ready with these refreshing treats in on-trend hues

‘I’m not your typical looking actor, but that could be part of MY SUCCESS’ • Sally Lindsay talks to Prima about creating a hit crime drama, her friendship with Suranne Jones and being married to a rock star

MY FEELGOOD SECRETS

Best DRESSED DENIM • From slouchy wide-leg jeans and feminine frilled blouses to cool separates that will see you through the seasons, these are the most covetable looks to try right now

20% off Emma Hardie

BAGS of Style • Lift your spirits with a spring-fresh handbag

SILVER linings • Whether it’s sparkly trainers or high-shine Mary Janes, silver footwear will instantly add fun and glamour to your day-to-day wardrobe

‘Having delved deep, Mum and I EMBRACE OUR DEAFNESS NOW’ • Just like her mother, Sarah Marsh was born deaf. Yet, growing up in different eras means both women have navigated the world in different ways. Now Sarah, 42, has written a book, A Sign Of Her Own, which has sparked conversations within their own family…

The history of breasts • Over the centuries, women’s breasts have been laden with powerful and contradictory messages, triggering both fascination and outrage. We look at how things have changed…

Why are so many midlife women too SCARED TO DRIVE? • Journalist Jane Druker, 57, was a confident driver until she suffered crippling panic attacks while going through perimenopause

How to get your driving mojo back • Try these five tips from the experts, plus, Jane adds her advice

Meet our short story competition WINNER! • The results of our short story competition are now in! We present the winning entry, judged by bestselling author Cecelia Ahern and Prima editor Jo Checkley…

‘Knowing Cecelia Ahern liked my story is a huge confidence boost’

The biggest leap

WHAT THE JUDGES SAID

‘We want to share our LIFE TIPS’ • Bernadette Gledhill, 68, from Huddersfield, and her friends hit on an inspirational way to help midlife women

The power of SINGING • Meet the women who’ve found friendship, support and fulfilment in a choir

HELP US create a community space to be PROUD OF!

‘We’re delighted with Duckingham Palace!’ • Louise Woodward, 43, from Dover, explains how she got help for a special project…

WHICH PROJECT WILL YOU VOTE FOR? • Below, you can read about each community and what they would like done. All of them will eventually be helped but, by casting your free vote, you get to decide which one becomes the first Prima project to receive your special support…

Declutter YOUR paperwork! • What to keep, what to bin

Ask prima • Got a tricky question? Our team of experts is here to help, so go ahead and ask us anything…

Tried & Tested

MAKING LIFE SIMPLE FOR THE MODERN WOMAN • Subscribe to the digital edition of Prima magazine for instant access to advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of...