Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

Bursting with SUNSHINE

Look what we’re making…

prima LOVES • Let the sunshine in with our pick of pastel-perfect buys

‘You have to get to rock bottom to RISE AGAIN’ • Lisa Snowdon talks to Charlotte Oliver about finding Mr Right second time around, managing the menopause and why, at 51, she’s just getting started

Sun SEEKER • Pack your passport and check in with a summer suitcase full of stylish co-ords, eye-catching prints and zesty brights

Summer SHORTS • There are so many different ways to wear this seasonal style favourite, so we’ve come up with some easy options…

Save 20% at Damart • Get stand-out style for less this summer with an exclusive discount from online fashion brand Damart

GOOD soles • This season’s mix of cork and raffia sandals will add sunshine to every outfit

The PLACE where I’m HAPPY • Our favourite destinations can hold cherished memories and life-changing qualities, as these three women explain

20% off Floral Street • Explore the magic of fragrance for both home and body

Royal style through the ages • From the Tudors to the present day, clothes have been a powerful tool for Royal women. In her new book, The Royal Wardrobe, historian Rosie Harte reveals the stories behind some iconic looks

‘I went camping FOR THE FIRST TIME at 63!’ • After the death of her mother, Elizabeth Littley, from Staffordshire, decided it was time to live a more fulfilling life

Life without DAVID… • Just three weeks after her husband’s death, Jane Lazenby wrote about becoming a widow. After seeing Prima’s series on grief, she felt ready to share her moving experience with other readers

A glorious day for a PICNIC • Ever wondered where the idea of outdoor feasts came from? To celebrate National Picnic Week, we take a look at the history, traditions and myths behind it…

Celebrating the NHS… and the generation that built it • Here we mark the 75th anniversary of two very important events in UK history and how they came together

‘As a Black woman, I had to work twice as hard to prove myself’ • Agnes Nesbitt, 86, from Leicester, came to the UK from the Caribbean island of Nevis.

Confessions OF AN eBay shopaholic • We all want to do our bit to help the planet, and buying preloved is one of the best ways to update your home and wardrobe. And as Lesley Jones reveals, it can become quite addictive…

Small CHANGE BIG DIFFERENCE • Want to be a more eco-conscious traveller? Here’s how to make your holiday better for the planet

Ask prima • Got a tricky question? Our team of experts is here to help, so go ahead and ask us anything…

7 WAYS TO BAG A BETTER DEAL • With high inflation stretching our finances to the limit, there’s never been a better time to hone your negotiating skills and haggle like a pro. Here’s how…

MAKING LIFE SIMPLE FOR THE MODERN WOMAN

What is your BACK trying to TELL YOU? • Back pain is as complex as it is common, affecting around 80% of us at some point in our lives. So what’s causing yours – and what can help?

TRIM YOUR TUM, help your HEART • A rounder body doesn’t mean...