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Title details for Will Post for Profit by Justin Blaney, D.M. - Available

Will Post for Profit

by Justin Blaney, D.M.
Kate Fleming
Audiobook
Listen to a sample Listen to a sample
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format-exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether just starting out or a well-seasoned social guru, Will Post for Profit will leave listeners with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
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Publisher: Ascent Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781663710772
  • File size: 195923 KB
  • Release date: December 22, 2020
  • Duration: 06:48:10

MP3 audiobook

  • ISBN: 9781663710772
  • File size: 195947 KB
  • Release date: December 22, 2020
  • Duration: 06:50:11
  • Number of parts: 7

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Computer Technology Nonfiction Marketing & Sales

Languages

English

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format-exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether just starting out or a well-seasoned social guru, Will Post for Profit will leave listeners with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Expand title description text
Business Computer Technology Nonfiction Marketing & Sales
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