NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

Keeping up

our contributors • On the following pages, we tap into a reservoir of skilled experts, gathering assorted viewpoints and expertise spanning various realms of the marketing industry. Presented here is a compilation of exceptional intellects.

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

Brand keystrokes* Digital advertising to watch • Examples we love of brand building using digital tools and platforms.

Is it time to say goodbye to “influencers”? • Influencer marketing is solidifying itself as one of the leading advertising channels in 2023, yet why are many starting to say goodbye to the classic ‘influencer’?

Unlocking the power of digital content • Leading provider of digital content solutions, VideoTaxi, is revolutionising the way content is created, managed, and distributed. Newly appointed CEO Isobel Kerr-Newell sheds light on the workings of the platform, its growth, and its future prospects.

INDUSTRY INSIGHTS • News, views and updates from New Zealand’s marketing community.

Speedy Signs Putting brands on the map for 25 years • Back in 1998, Grant and Sarah Archibald decided to take the plunge and establish their own business – which they named Speedy Signs. Twenty-five years later it’s going from strength to strength. They reflect on a quarter-century of helping their customers get their messages across loudly, clearly, and “speedily”.

AO STUDIOS

Taking marketing to the next level: AN INSIDE LOOK AT QUANTUM JUMP • Advertising agency executive and entrepreneur Ben Goodale took a break four years ago. During this time, he identified an untapped niche in the market and made the decision to re-enter the industry by launching his third agency, Quantum Jump.

advertising

Agency Perceptions 2023 • What marketers want from their agency partners.

Flexibility is key for new studio • If one man’s challenge is another man’s opportunity, there will be no shortage of opportunities for AO Studios, launched recently by former Colenso BBDO Chief Operating Officer Paul Courtney.

NEW ZEALAND MAP OF ADLAND 2023 • MAPPING OUT NEW ZEALAND’S CREATIVE AND MEDIA AGENCIES.

THE STATE OF ADVERTISING IN 2023 • After a period of turbulence in the industry, the recent findings of the our Agency Perceptions Survey reveal some intriguing patterns in New Zealand’s Adland. Andrew Lewis, Managing Director at TRA, offers insight into these results and illuminates the present state of the country’s advertising industry, highlighting significant trends.

Thinkerbell spreads wings to New Zealand • Already well-established across the ditch in Melbourne and Sydney, the independent agency is bringing its unique ‘Thinker & Tinker’ model to Aotearoa’s shores. We asked the team how they plan to disrupt the New Zealand market, and why now?

ANXIOUS GEN-Z driving design trends • Gen Z is behind some of the biggest trends influencing visual design in 2023, including a focus on mental health and the return of retro aesthetics, according to a new report by Adobe.

The challenger challenge • With a mindset that sees their business ambitions go beyond conventional resources, and with an intention to effect change, these challenger brands are setting the pace and getting noticed.

Capturing the summer that never sleeps • When Creative Director at Special NZ, David Shirley, presented a script for a TVC to Kathmandu that included a mer-man, pillow marshmallows, and a half-fox half-human, the marketing team said, “great let’s do it!”

Ads by the numbers • A snapshot of advertising spend and...