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《大師輕鬆讀》自2002年發行迄今，已收錄超過650本暢銷商管好書精華書摘。旨在將原本厚達300頁以上的原著，濃縮整理成30頁，英文約7000字、中文約1萬字的重點摘要。讓忙碌的職場工作者能以最輕鬆、最有效的方式每周讀一本好書，獲取專家嚴選，最新、最實用的商管知識。
從8 萬5000 件新產品學到的教訓 • 行銷人員只要實事求是，從一開始就嚴謹檢驗產品概念，在開發過程不斷質疑自己的假設，同時保持足夠彈性，遇到問題趕緊調整和修正，就能有效提高成功的機會。
千禧年行銷成功的關鍵Marketing Hot Buttons for Success in the Millennium
跟風行銷與產品線延伸Me-Too Marketing and Product Line Extensions
避免企業阿茲海默症Avoiding Corporate Alzheimer's Disease
新產品創新New Product Innovation
溝通與專注Communicating and Concentrating
拿你的搖錢樹開玩笑Fooling With Your Cash Cow
形象決定一切，即便是反形象Image – Even if it's Anti-image – Is Everything
趨勢還是熱潮？Trend or Fad?
實際體驗才是重點The Proof of the Pudding is in the Eating
大哉問：我們的目標顧客是誰？Question: Who are Our Target Customers?
顯著差異點Significant Points of Difference
童叟無欺Thou Shalt Not Deceive
用行銷撬動拓展業務的槓桿
