Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.
Bring back THE SPARK!
STAR QUALITY
prima LOVES • Gorgeous pink and golden buys to keep that summer feeling going
‘I love a challenge… what have I got to lose?’ • Gloria Hunniford talks to Charlotte Oliver about managing grief, saying no to retirement and her secret to staying youthful
HAPPY DAYS • Enjoy the last of summer in an array of joyous prints and sunshine colours – clothes that are sure to make you smile
TWICE as nice • Make the most of your wardrobe staples: with our smart styling tricks, you can wear them whatever the weather
Desert island DREAMS • These textured pieces will add a beautiful castaway charm to your holiday wardrobe
15% off at Baukjen • Update your wardrobe for autumn with beautiful, ethically made clothing from Baukjen
FINDING STRENGTH in the darkest moments • Life can leave us facing the most terrible heartaches, but as these three women show, sometimes you can find hope…
LAST CHANCE TO ENTER CAN YOU WRITE A thriller? • Here’s another chance to enter our short story competition with crime writer Lisa Jewell. Get your entries in by 31 August
‘My sheep have taught me to VALUE EVERY MOMENT’ • When Sharon Lawlor, 56, reached a crossroads in her life, a very special cow and some sheep changed everything…
‘Paddleboarding has made me FITTER & HAPPIER’ • For Lorraine Clark, a new hobby in her 50s has brought so many unexpected benefits
The best days of our lives… • As children head back to the classroom, Prima readers share some of their fondest memories from their school days
Bring back playtime! • It came naturally to us as children, but many of us have lost our ability to have fun. Here’s why playing benefits wellbeing
Shop & save… the planet! • Ella Shone came up with a great way to cut back on waste and bring communities together
How to BEAT THE COST OF LIVING CRISIS… by the experts • None of us can escape the rising cost of bills right now, so we asked Britain’s top money gurus to each give us their number one piece of advice on how to make your money stretch further…
Ask prima • Got a tricky question or need some advice? Our experts have the answers, so go ahead and ask us anything!
WINE COOLERS • A good wine cooler will keep bottles at the perfect temperature. We tested nine to find the best ones.
10 KEY STEPS TO STAYING SAFE ONLINE • With scammers becoming increasingly devious, keeping protected has never been more important
MY STORY • ‘I felt naïve – why didn’t I realise the email wasn’t genuine?’
MAKING LIFE SIMPLE FOR THE MODERN WOMAN
How to CARE FOR YOUR BODY as you age • Osteopath to the stars James Davies shares his tips for keeping free from aches and pains, throughout midlife and beyond…
The housework WORKOUT • We’re the queens of multitasking, so why not get fit while doing our chores?
SARAH’S surgery Children’s mental health • Dr Sarah Brewer shares her advice on how to support the young people in your life
RECOGNISE THE SIGNS • To spot a child struggling with their mental health, clinical...