Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

Loving those LAZY DAYS

Prima LOVES • Cool, tropical and fabulously affordable buys for the perfect summer

‘I WAS A LITTLE BIT IN awe of Fred’ • Sara Davies talks to Charlotte Oliver about her new wedding show with TV charmer Fred Sirieix, and why she refuses to allow room for any mum guilt

BEACH LIFE • Take summer in your stride with an effortless wardrobe of mix-and-match neutrals that you can wear to the beach and beyond

Sunny OUTLOOK • Grab your beach bag and head outdoors with this summer’s most stylish swimwear

Save 15 % at Phase Eight

Inspired by the SEA • For these three women, living by the coast has given them the chance to change their lives in a way they’d never have expected…

SAVE OUR sea life • Our oceans are home to so many species of wildlife, but they need our help. Here’s how you can make a difference…

Where to spot our sea life in the UK

Life lessons FROM fearless women • Former BBC Breakfast presenter Louise Minchin shares what she has learned from some of the bravest women

‘Bees transformed my mental health’ • Stressed by her corporate job, Stacy Cronly-Dillon, 45, from Hedenham, Norfolk, found the perfect way to relax and start something new

15 summer facts TO MAKE YOU SMILE • We’ve rounded up the hottest info about the glorious sunshine season. Get ready to wow your friends with your knowledge at the next BBQ!

Smell the rain

THE joys OF THE countryside • In his latest book, Two For Joy, Countryfile’s Adam Henson shares how we can all discover the hidden delights of the season

Look for birds

WOW, BARBIE! How you’ve CHANGED • With the Barbie film hitting our screens, we take a look at the doll over the years

Get SNAP happy! • Ever wondered why your photos never look quite as good as they could? We’ve asked the experts for their best tips so you can be sure your holiday pics will be winners

GET TO KNOW YOUR SMARTPHONE • Make the most of the advanced camera tech on today’s phones, says Isaac Reynolds, product manager for Google Pixel.

The heartbreak of LOSING A PET • The death of a beloved animal is so distressing, but there are strategies to help you work through the grief

In loving memory

Full steam AHEAD for a trip down memory lane • Editor Jo Checkley found a celebration of fabulous heritage crafts when she visited one of the UK’s finest vintage railways…

What’s the BEST LUNCH DEAL? • Ever wondered which store has the best midday meal offer? Wonder no more – we’ve done all the research* and worked it out for you…

Ask prima • Got a tricky question? Our experts have all the answers, so go ahead and ask us anything…

Tried & Tested • COOLING BEDDING A good night’s sleep can be hard to find in the summer heat. Bedding with breathable fabric can help regulate your body temperature. These are our top picks.

WHAT DOES GREENWASHING MEAN?

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Are you losing your sense of TASTE? • As we get older, our ability to taste flavours in food can fade. But you can supercharge your taste buds and ensure you keep...